Ayako Suzuki x Futoshi Hoshino | The Trajectory of NADiff—Saison Culture, Museum Shops, and the Site of Co-creation
Following the closure of NADiff a/p/a/r/t, Ayako Suzuki discusses NADiff's history, from Saison Culture to its focus on co-creation.Summary
This interview with Ayako Suzuki, former manager of NADiff a/p/a/r/t in Ebisu, reflects on the trajectory of NADiff following the shop's closure in March 2025. NADiff originated from "ART VIVANT," a shop established with the Seibu Museum of Art, whose operations were later inherited by New Art Diffusion. Suzuki noted that her early inspiration stemmed from the lingering influence of "Saison Culture" she experienced while working near the former museum site. The first independent NADiff store in Omotesando established the concept of a "bookstore + gallery" to serve as a reference point for art movements. Subsequently, NADiff expanded nationwide through museum shop operations, allowing local managers autonomy in merchandising to tailor offerings to each location, fostering deep connections with local artists. The Ebisu location evolved into a complex cultural commercial facility, emphasizing the creation of "experiential value" through frequent events and workshops designed to foster close interaction between creators and the audience. Now part of CCC Art Lab, Suzuki states NADiff's future mission is to continue respecting art while creating access points for experiential value, emphasizing a strong commitment to "co-creation" with contemporary creators.
(Source：artscape)