Yu Tsukada | Floating Typography—On Gen Hoshino's "Star" MV (Director: Takuto Okamoto) (Part 1)
This article analyzes the typography in Gen Hoshino's "Star" MV, directed by Takuto Okamoto, examining it through the lens of his style and Japanese graphic design.Summary
This is the first part of an analysis of the music video (MV) for Gen Hoshino's "Star," directed by the young graphic designer/video director Takuto Okamoto. Okamoto's work is characterized by control over the screen via layout, exemplified by the MV for Mashinomi feat. Pasokon Ongaku Club's "ELECTRONIC FREEEEE!!!," which demonstrates his graphic design background. Okamoto frequently employs the lyric video format, and his approach in the "Star" MV represents a culmination of his refinement of lyric-video elements. Unlike the dynamic approach seen in HaKU's "everything but the love" MV, which emphasized movement and spatial dynamism through typography, Okamoto's "Star" MV suppresses motion and spatial depth, focusing instead on constructed typesetting and the spacing between characters. The author suggests this aesthetic stems from Japanese graphic design since the 2000s, referencing figures like Masayoshi Nakajo and particularly Kazunari Hattori, whose influence Okamoto himself acknowledges.
(Source：artscape)