Ako Sugie | "tsugu minä perhonen"
The "tsugu minä perhonen" exhibition at the Setagaya Museum of Art celebrates the brand's 30th anniversary, focusing on production processes and garment remakes.Summary
The exhibition "tsugu minä perhonen" is being held at the Setagaya Museum of Art to commemorate the 30th anniversary of the fashion and textile brand minä perhonen. Following the previous exhibition titled "tsuzuku" (to continue), this exhibition is titled "tsugu" (which can mean 'to succeed,' 'to follow,' or 'to tell'), reflecting the brand's move to a new stage, marked by the leadership change from founder Akira Minagawa to Keiko Tanaka, allowing Minagawa to focus more on design. The exhibition heavily features the textile production process, contrasting initial design motifs (like rubber stamps and scraps) with finished textiles. A major highlight is the immersive video installation showcasing the weaving, embroidery, and dyeing processes at factories across Japan, representing the core of minä perhonen. Furthermore, embodying the theme of "tsugu," a section displays how the brand remakes and updates beloved garments submitted by users, demonstrating the brand's commitment to longevity and deep connection with its fans.
(Source：artscape)