The Metropolitan Museum of Art and V.A. Collaborate. An Apparel Collection Featuring the Museum's Logo is Released.
The Metropolitan Museum of Art and V.A. are releasing an apparel collection featuring the museum's logo on Champion garments.Summary
The Metropolitan Museum of Art (The Met), one of the world's largest museums, is collaborating with the concept store V.A. in Harajuku, Tokyo, to release a collection of apparel starting January 16th. This initiative is positioned as an effort to connect the museum's vast cultural assets with contemporary lifestyles. The collection prominently features The Met's iconic logo on simple designs, utilizing Champion's classic "REVERSE WEAVE®" for items like hoodies, sweatshirts, and T-shirts, emphasizing practicality for daily wear. By reducing the museum's inherent authority and history into the abstract symbol of a logo, the design aims to naturally integrate into the wearer's daily life, offering a new way to relate to art through the act of 'wearing' the museum.
(Source：美術手帖)