David Carson and The Macallan Collaborate: An Immersive Event Where Art and Craft Intersect Comes to Omotesando
An immersive event by David Carson and The Macallan will be held in Omotesando, Tokyo, from November 27 to 29.Summary
The collaboration event "The Macallan x David Carson: IN THE STUDIO" between world-renowned graphic designer David Carson and single malt Scotch whisky brand The Macallan will take place from November 27 to 29 at seeen in Omotesando, Tokyo. Carson has previously worked on the visual identity for The Macallan's Double Cask and Sherry Oak Collection, and this event focuses not only on finished designs but also on the creative philosophy and process behind them. The venue is organized into three chapters: "Instinct," "Craft," and "Mastery." "Instinct" introduces Carson's intuitive creative approach and the ideas underpinning his collaboration with The Macallan. "Craft" examines how ideas born from instinct are transformed into concrete forms through skill and experience, exploring the relationship between expertise, discipline, and intuition shared by graphic design and whisky making. "Mastery" showcases a collection of Carson's original artworks inspired by The Macallan's 18, 25, and 30-year-old expressions, expressing each taste and complexity through his unique visual language. During the event, artist MIO KASAI will lead workshops where visitors can create their own works based on intuition using collage and painting techniques. In the evenings, the basement floor will become a whisky bar offering special cocktails by bartenders from Japan and abroad, along with DJ programs by Fraser Cooke, Haruna, Max Mackee, and others. This three-day event will offer an experiential presentation of the relationship between creativity and craftsmanship across the different fields of design and whisky making.
(Source：美術手帖)