Permanent Karaoke Room Designed with TV Art Techniques: "Gothic HORROR ROOM" Opens at Big Echo Shibuya Center-gai Main Store
Nippon Television Art designed a permanent karaoke room, "Gothic HORROR ROOM: Witch's Reception Room," which opened at Big Echo Shibuya Center-gai Main Store.Summary
Daiichikosho opened a concept room, "Gothic HORROR ROOM: Witch's Reception Room," at its Karaoke Big Echo Shibuya Center-gai Main Store. The planning and design were handled by Nippon Television Art, which has long been involved in set art for TV programs. This is the first time Daiichikosho has outsourced the planning and design of a concept room to an external partner.
Previously, Daiichikosho developed in-house concepts like "Oshi-iro Room" and "Fantasy Room," expanding usage beyond singing to include photo shoots and fan activities. However, collaborations with artists or works are limited in duration, so creating a space with a unique worldview independent of IP that could be permanently installed was a challenge. The focus turned to the commonality between TV art and karaoke rooms: TV art completes a worldview within the camera's frame, while a karaoke box also creates a world within a limited room. Nippon Television Art handled everything from planning proposals to design drawings, perspectives, prop selection, and display direction.
The completed "Gothic HORROR ROOM: Witch's Reception Room" is an immersive space resembling a dimly lit Western mansion with eerily flickering candlelight and lined potion bottles. Based on pink and purple, it incorporates the characteristic darkness of karaoke rooms into the production and features lighting designed to be photo-friendly. Unlike TV sets that are removed after filming, karaoke rooms are used daily over long periods, so safety and durability were required for fixing methods and materials, with consideration for areas users directly touch. Graphics resolution and finish precision were also adjusted assuming viewing from close range rather than through a monitor. This initiative applies the TV art technique of "creating a worldview within a limited space" to a permanent commercial space, expanding karaoke rooms from places for singing to experiential spaces where staying itself is enjoyed.
(Source：AXIS)