GU Holds First Industry-Academia Collaboration with Tama Art University, Staging Fashion Show on Campus (FASHIONSNAP)
GU held its first industry-academia collaboration with Tama Art University, staging a dynamic fashion show on campus.Summary
GU held its first industry-academia collaboration with Tama Art University, staging a fashion show at the university's Uenoge Campus and new school building. The show's concept was "GU in Motion," based on the idea that fashion is not a static exhibit but is worn by moving bodies, and that its essential expression emerges when environment and body respond to each other in space. Students, guided by choreographer and dancer Saori Hara, took on the direction, presenting a performance incorporating body, architecture, video, and music. The event was a dynamic fashion show where visitors moved through the space to experience it. GU has previously partnered with educational institutions such as universities and vocational schools to provide students with practical learning opportunities through fashion. This year, it collaborated with Osaka University of Arts and Tokyo Mode Gakuen, arranging opportunities for direct dialogue with creative director Francesco Risso and conducting photo shoots using students as models. The collaboration with Tama Art University was the first of its kind. A brand spokesperson commented on the significance of providing such opportunities: "We want to create opportunities for students to learn through fashion, express themselves freely, and connect with society while collaborating with educational institutions such as universities and vocational schools. For us, these initiatives also serve as an opportunity to encounter the free sensibilities and new perspectives of younger generations and to reconsider new possibilities for stores and fashion." GU plans to continue such initiatives. "Rather than proposing a uniform program, we want to provide opportunities for students to learn through fashion, take on challenges, and share their achievements with society, while leveraging each school's expertise, student interests, and regional characteristics," the spokesperson said.
(Source：Yahoo!ニュース)